American Paper Optics launches "Get Eclipsed!" Back-to-School Education Campaign
MEMPHIS, Tenn., Aug. 31, 2023 /PRNewswire-PRWeb/ -- In sync with back-to-school, American Paper Optics (APO) announces the kick-off of a new "Get Eclipsed!" Education Campaign over the next eight months. APO is the World's Leading Manufacturer of "NASA selected" Safe Solar Eclipse Glasses. The goal is to raise awareness for the two upcoming eclipses, including the October 14, 2023 Annular Eclipse and April 8, 2024 Total Solar Eclipse, through a multi-media campaign that will include books, webinars, podcasts, apps, social media, videos and more.
Based on 33 years of experience and manufacturing over 200 million safe solar eclipse glasses, American Paper Optics experts will be educating everyone on the upcoming eclipses and where to get the best views. In addition, APO will share why everyone needs to wear safe solar eclipse glasses to watch both the 2023 and 2024 eclipses that will be seen across the U.S.
APO CEO/Founder John Jerit says , "With over 32 million people living in the "Path of Totality" for the North American Eclipse (April 8, 2024), which is three times more than the 2017 Total Solar Eclipse, the time is now to educate everyone on the "Ring of Fire" Annular Eclipse (October 14, 2023), that will serve as the 'warm up act for the 2024 Total Solar Eclipse'. We don't want people to miss out on the record-breaking 2024 eclipse because there won't be another one like it until 2045."
American Paper Optics' Safe Solar Eclipse Glasses are ISO Certified, "NASA selected", and Made in the USA. APO was chosen by NASA to manufacture their custom branded Eclipse Glasses in various styles. After a successful campaign with NASA in 2017, APO was once again picked to manufacture their safe solar glasses for the upcoming eclipses in 2023 and 2024. These Eclipser™ glasses will be distributed via their public outreach programs to build awareness for these upcoming events.
The "Get Eclipsed!" Education Campaign tools will include:
1. APO's "NASA Selected" Eclipse Safe Solar Glasses
2. "Get Eclipsed" book by Fred Espenak
3. Fun Facts about the 2 Upcoming Eclipses
4. Exclusive Bill Nye The Science Guy safe solar eclipse glasses
5. Solar Snap –The Eclipse App – developed by Astronomer Doug Duncan
6. Graphic Novel "The Moonies – Journey to The Total Solar Eclipse" by Meg Jerit
7. Moon Pies
8. Monthly Eclipse 101 Webinars
9. EclipseGlasses.com website
10. Social Media campaign
11. FAQs with eclipse viewing safety tips
12. Media Interviews and More
To get up-to-speed quickly, anyone can read American Paper Optics' book, "Get Eclipsed" that comes with two safe solar eclipse glasses. The book was written specifically for these two eclipse events by Fred Espenak, a retired astrophysicist from NASA's Goddard Space Flight Center, and his wife Patricia Totten Espenak, a retired science teacher, whose traveled widely with Fred to view celestial events. Readers can find maps and charts with the "Path of Annularity" (Oct 14, 2023) and "Path of Totality" (April 8, 2024) details, "Eclipse Magnitude" in your city, and eclipse times in major cities across the US, Canada and Mexico.
The October 14, 2023, Annular Solar Eclipse will be a partial eclipse that will be able to be seen all over the United States. The "Path of Annularity" will provide the best views in parts of Oregon, Nevada, Utah, Arizona, New Mexico, Texas and Mexico's Yucatan peninsula. Cities such as Medford, Eugene, Albuquerque, Sante Fe, San Antonio and Corpus Christi will provide the best views of what is known as the "Ring of Fire".
For the April 8, 2024, Total Solar Eclipse, Jason Lewin APO CMO adds, "88% of Americans watched the total eclipse in 2017 and the April 8, 2024, total eclipse is going to be even bigger. For this 'Super Bowl of the Sky', the 'Path of Totality' will cross 13 States, with millions of people having already made travel plans." Lewin, emphasizes, "While this is set to be an historic moment, we want to make sure that everyone is preparing accordingly. Take the day off, have a plan and make sure your glasses are MADE IN THE USA!"
Major cities for the April 8, 2024, Total Solar Eclipse, including Austin, Dallas, Indianapolis, Cleveland, Buffalo, Rochester, and Montreal will experience "total darkness", as long as the weather cooperates.
For more information on these 2023/2024 eclipse events, APO's safe solar eclipse glasses and their one-stop shop for eclipse needs, visit https://EclipseGlasses.com.
And follow @americanpaperoptics3d on Instagram to find 2023 and 2024 eclipse daily updates.
MEDIA CONTACT for interviews with American Paper Optics
Liz Kelly, 310-987-7207
- Jason Lewin
COUNTDOWN AT AMERICAN PAPER OPTICS STARTS NOW FOR 2024 ECLIPSE
By Jane Roberts, Daily Memphian Updated: April 08, 2023 9:16 PM CT | Published: April 08, 2023 3:03 PM CT
A year from today — April 8, 2024 — one of the biggest solar eclipses that many adults will experience in their lifetimes will cross the North American skies.
Getting ready for it is nothing short of an Olympic feat for John Jerit, president of American Paper Optics in Bartlett. The company is the largest manufacturer of 3D glasses in the world.
“I hope to sell 75 million glasses. We’ve already got orders shipped or sold (for) 26 million,” he says, against a sea of 3D glasses staring a vacant gaze across his showroom.
There are glasses with a cutout of the moon moving into the sun; another pair is framed with a die-cut cowboy hat tilted at a rakish angle. And then there are the colors and the branding for planetariums, zoos, businesses, foundations, even St. Jude Children’s Research Hospital.
All of them are for this day next year, a shining tribute to the magic and power of the sun and the stunning, eerie sobriety when it goes dark.
After next April, the next total eclipse in the U.S. won’t come until 2045.
The last time this part of the world was activated for an eclipse was in 2017, the Great American Eclipse. Jerit remembers it like it was the last full moon.
He sold 45 million pairs of 3D glasses for an estimated 12 million close enough to the totality to need eye protection.
The eclipse on his mind now will start in Mexico and run in a northeasterly line through Canada. It will take in tens of millions of people and hit some large U.S. cities, including Dallas; Columbus, Ohio; Cleveland, Ohio; and Buffalo, New York, before it heads into the low-population territory of northern Vermont, New Hampshire and Maine.
“It will cross through 13 different states. This time (as compared to 2017), the event is going to be longer (some 4.5 minutes in some locations), and the path is going to be bigger,” said Jason Lewin, chief marketing officer for American Paper Optics.
“This time, everyone knows what’s going on. So with the three countries, you have a potential 500 million being able to see it.”
That’s a lot of potential customers. And headaches too.
In 2017, millions of American Paper Optics glasses sold by Amazon vendors were counterfeit copies made by Chinese pirates.
There was no way to know if the film “lenses” that protect the eyes from the dangerous glare were safe. Amazon canceled vendors and more popped up, Jerit said.
In the end, Amazon had no choice but to cancel all the unknown vendors selling glasses, which created huge last-minute orders, thousands in a day, for American Paper Optics.
To preempt as much anxiety as it can, American Paper Optics has manufactured all its Christmas glasses (about 2 million pairs) and other promotions, saving its equipment for the large press of work this fall.
“We’re marketing and selling out there,” Jerit said. “And we do a lot of direct mail,” including 10,000 fliers that went out this week to Fortune 500 companies, agencies and drugstore chains.
The plot for American Optics is complicated for the next 12 months because there will be a lesser eclipse in the western U.S. on Oct. 14, 2023. In the path of annularity, about 118 -137 miles wide, viewers will see the sun’s ring of fire around the moon.
That will pale next to the total eclipse next April 8.
Memphis, just east of the path of totality, will see it at about 97%.
Jerit, who’s come to appreciate this eclipsing science rather wryly, has taken to calling the October eclipse the Johnny Cash (for Ring of Fire) and the second, the Bonnie Tyler (Total Eclipse of the Heart).
There’s a reason for the wry. Two eclipses may encourage people to save their glasses for the second event, which is one thing.
But it may also mean there will be two big ordering seasons, the second happening at the last minute when they can’t find the saved pair or remember they never ordered.
Jerit doesn’t have much gray hair, but the thought of that makes what he does have grow a little thinner.
He’s been in this business for 33 years, and he knows something about human behavior when it comes to 3D glasses. And there is some history.
Starting in 2017, lots of people weren’t paying attention, he says, and didn’t order on time, creating a heartache of a rush a week out or less.
“Right now, we’re getting 50 orders a day. But in 2017, in the month leading up to it, we started getting 10,000, 11,000, 13,000 orders a day in that last couple of weeks,” Lewin said.
Jerit thinks people learned their lessons, including a few retailers who missed the chance at sales completely in 2017.
“They’re all on board now,” Jerit says.
The issue is getting them to feel the urgency he does. The glasses are sold in kiosks and in end-cap spaces designed by the customer.
If they don’t get their designs in, American Optics can’t process and ship the order.
“Why don’t you guys buy these glasses for half the price and stick them in one of our little flowerpot tubes and put them on your counter and quit worrying about everything else,” Jerit half mumbles to himself. “Because that is how they are going to sell. We’ve already proven that.”
The company makes other kinds of specialty glasses, including decoders that reveal hidden messages for product promotions, glasses with custom frames and glasses that create special effects when trained on fireworks or Christmas lights.
Its sales of solar eclipse glasses account for about 10% of revenue, Jerit said. Half of the revenue comes from sales to companies that use specialty glasses for promotions, and 40% comes from retail sales of the specialty glasses.
The other challenge is convincing retailers to put up their displays right after Labor Day to catch the October event and leave them up through the busy Christmas season and after for April 8 event.
Please trust us,” he says. “We know what we’re talking about. They won’t.”
If the displays are taken down, they will have to be remade for the second buying spree, Jerit says, shaking his head.
Part of the sales talk is telling people how to make the most of the April 8 event, including getting themselves to the place where it will last the longest. Jerit does not advise driving to the path of totality on the day of the eclipse, predicting the roads and freeways will be clogged with people.
“Fly to wherever you’re going a couple of days before and just turn into a vacation. And it’s a Monday, then come back on Tuesday.”
- Jason Lewin
Two Minutes of Magic: The 2020 Total Solar Eclipse
In a year that has been filled with many dark spots, the total solar eclipse gave people across South America a reason to look up (with their safe solar eclipse glasses).
The only total solar eclipse of 2020 occurred Monday and was visible in full across a small section of the South Pacific, Chile, Argentina and the southern Atlantic Ocean.
Onlookers in a wider region in the Pacific, southern South America and Antarctica were able to see a partial eclipse, according to Space.com. The last total solar eclipse was in July 2019 and was dubbed the "Great South American Eclipse" as it was almost exclusively visible in South America — much like today's event.
The next time a full solar eclipse is expected is in December 2021, over Antarctica.
What is a solar eclipse? It occurs when the moon passes in front of the sun from the viewpoint of earth. A total solar eclipse happens when the entirety of the sun is covered by the moon.
It was a sight to see around Chile and Argentina as people gathered, decked out in masks, rain ponchos and solar eclipse glasses provided by American Paper Optics — a combination beyond imagination, to see this event that happens somewhere on earth once every few years. Despite heavy rain that poured down hours before the eclipse was set to be visible in parts of Chile, it cleared enough for the show to be at least partially visible to onlookers.
From each viewing spot, the eclipse lasted for as long as a bit over two minutes to as short as six seconds, according to Space.com. The moon began passing in front of the sun around 9 a.m. EST with the first sight of a total eclipse beginning about an hour and a half later.
And in a year of extraordinary news each day, it's almost no surprise that on the same day of the total solar eclipse, is also the day when the Geminid meteor shower peaked. During the evening between December 13 and 14, the shower was most visible from earth. The best time to see the show would have been around 2 a.m., according to EarthSky.org.
- Jason Lewin
Myths About Glasses For A Solar Eclipse
There are a lot of myths related to solar eclipses, some of them dating back centuries in time. In ancient civilizations across the world, a solar eclipse was typically seen a harbinger of a disaster of some sort. These cultures often associated with the darkening of the sky, or near-total darkness in the middle of the day as the sign of vengefulness in the gods, the presence of demons or even the swallowing of the Earth or the Sun in some type of an apocalyptic event.
- Alexander Risse
Great Promotions: Glasses for Solar Eclipse Viewing
Do you need an effective way to promote your business? You could try mailing out flyers or come up with some “special offers,” but a lot of these marketing techniques are hit and miss, and you might not get the kind of response you hope for. However, you may want to consider glasses for solar eclipse viewing for your next promotion. Here are some reasons eclipse glasses are a good idea.
- Alexander Risse